Léche Vitrines in a Phygital World

The Fellows report outlines findings from leading training providers and WorldSkills experts in the unique skill of Visual Merchandising. As major innovation redefines the digital and physical landscape, this report explores questions related to how RTOs can incorporate the phygital transformation into their Visual Merchandising delivery. Informed outcomes through participation and presentation at the International Display Conference in Dublin, discuss how heuristic behaviours influence the parameters of the practice. Key experiences from Dubai, Paris, London, Dublin and Singapore within retail, events, exhibitions, styling, activations have been documented, resulting in research moving in a new direction and rebranding the skill.